HI, I’m ALEX.
AboutI do end-to-end marketing - strategy, brand, campaigns, paid media, partnerships and live moments for the kind of places, people and events that want to be felt, not just seen.
The kind of work where you can feel the impact.
A stadium filling up. A crowd losing it. A campaign people send to their group chat.
Over the past 9 years, I’ve led marketing across sport, hospitality, entertainment and major events. Most recently, I led brand for the AFC Women’s Asian Cup Australia 2026, building the tournament identity from the ground up and rolling it out across host cities, broadcast, partnerships, digital and fan experience.
Before that, I worked across agencies, hospitality and entertainment with brands including Bastion, Solotel and Crown Resorts.
What I’m best at is connecting strategy to execution. Building the brand platform, shaping the campaign, briefing the creative, reviewing the media plan and making sure every detail lands exactly how it should.
Big picture thinking. Hands-on delivery.
Same person.
If you’ve got a brand, campaign or cultural moment that needs both strategic thinking and someone who can actually make it happen - let’s talk.