Case Studies
AFC Women’s Asian Cup Australia 2026
Delivered the brand and marketing for one of the largest women’s sporting events ever hosted in Australia. From strategy to execution, I helped bring the tournament to life across stadiums, cities, and screens — building momentum, driving ticket sales, and creating a legacy moment for women’s football.
Abercrombie Launch
Led the launch marketing strategy for Abercrombie Sydney, reintroducing the venue as Sydney’s first 24-hour destination post-lockout laws. Through cultural partnerships, high-impact experiences, and social-first storytelling, we repositioned Abercrombie as a leading house of entertainment and culture.